Built for real-world work.

Software for peoplewho do the real work.

Turn what happens into what happens next.

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01The problem

Software forgot someone.

Built top down

Bottom up

  1. 01FINANCE
  2. 02MANAGEMENT
  3. 03PLANNING
  4. 04REPORTING
  5. 00THE WORKER

Software was built from the top down.

Never for the ones holding the tools.

We started from the other end — and let the information travel upward instead.

Signal lost

Things get forgotten

Someone says something on site.

Nobody writes it down.

Signal lost

Photos lose their meaning

Hundreds of photos.

Nobody remembers why they were taken.

Signal lost

Tasks live in people's heads

Until somebody forgets.

Signal lost

Reports happen later

Hours spent reconstructing what already happened.

Signal lost

Information is scattered

Calls. Messages. Email.

Notes. Photos. Different systems.

Signal lost

Software demands work

Instead of helping you do it.

02Where EMO came from

Six years in the field.

Before EMO, we spent six years building software with the people doing the work.

1000+

Workers

400+

Worksites

50K+

Tasks

6

Years in the field

Built where the work happens.

03Then everything changed

Software learned to see, hear and understand.

VOICEPHOTOVIDEOTEXTFILESCONTEXTEMO

Built from the ground up for the AI era.

04A different model

Work shouldn't adapt to software.

Software should adapt to the work.

Speak. Take a photo. Record video. Add a document. Keep working.

05The container

Everything starts with a session.

A Session is where real work enters EMO. Apps observe Sessions and react to what happens inside them.

Session_01

Building A · 3rd floor · open

  1. 08:42Voice

    “Two ceiling panels are missing on the third floor.”

  2. 08:43Photo

    3 photos · 3rd floor hallway

  3. 08:44Person

    Markus mentioned

  4. 08:46Understanding

    Issue · location · person · deadline

  5. 08:46ActionTASKS

    Task createddone

  6. 08:51FileFILES

    Drawing attached · A-301.pdfdone

  7. 08:58ActionREPORTS

    Daily report updateddone

Session open0 moments captured

Apps watching

  • Tasks
  • Files
  • Reports

Nobody opens a form. The Session keeps everything — voices, images, people, decisions — attached to the work it came from.

06From signals to action

Understanding becomes action.

Signals

VOICE
PHOTO
ISSUE
PERSON
DOCUMENT
EMOUnderstands

Action

  1. 08:42Issue detected
  2. 08:42Task created
  3. 08:43Person notified

07One moment, in detail

Zoom into
a single moment.

Voice

Listening
“There are two ceiling panels missing on the third floor. Markus said he'll fix them tomorrow.”

Spoken on site. Nothing typed.

Understanding

  1. Issue detected

    2 ceiling panels missing

  2. Location

    3rd floor hallway

  3. Person

    Markus

  4. Deadline

    Tomorrow

Create task

Created

Install two missing ceiling panels

MarkusTomorrow3rd floor hallway

08EMO Apps

One session. Many apps.

Apps understand what happens in a Session and react when something requires attention.

01LIVE

Tasks

Turns observations into work that needs doing.

02LIVE

Reports

Builds reports from what actually happened.

03LIVE

Files

Keeps photos, video and documents connected to their context.

04LIVE

Projects

Holds the shape of the work over time.

05LIVE

People

Knows who was there and who is responsible.

06NEXT

Safety

Recognises things that may require attention.

07NEXT

Quality

Keeps standards attached to the work itself.

08OPEN

Build your own

EMO is an open platform.

09Open by design

One system shouldn't contain everything.

EMO is a layer inside a larger operational environment — and it is built to be extended.

EMO core

What EMO manages: Sessions, apps, and the memory of the work.

  • Sessions
  • EMO Apps
  • Data

Extensions

What others build on top of it.

  • Partner Apps
  • Marketplace
  • AI

Integrations

What already runs the company.

  • REST API
  • ERP
  • Finance
  • Planning
  • Industry systems

EMO core

Everything else

10Developers

Build with EMO.

The platform is designed to extend beyond the applications we build ourselves.

  • REST API

    NEXT

    Create sessions, read understanding, subscribe to actions.

  • Webhooks

    NEXT

    React the moment EMO detects something.

  • EMO Apps SDK

    PLANNED

    Build apps that observe Sessions like ours do.

  • EMO ID

    PLANNED

    One identity across companies, sites and apps.

  • Integrations

    NEXT

    Connect the systems the work already depends on.

  • Marketplace

    PLANNED

    Distribution for third-party apps.

11The opportunity

Construction is only the beginning.

Different industries. The same challenge of getting work done.

  1. ConstructionWhere we start
  2. Maintenance
  3. Infrastructure
  4. Manufacturing
  5. Energy
  6. Installation
  7. Property services
  8. Logistics

12The road ahead

Foundation first. Network later.

  1. Phase 01

    NOW

    Foundation

    • Sessions
    • Tasks
    • Reports
    • Files
  2. Phase 02

    NEXT

    More apps

    • Safety
    • Quality
    • Projects
    • People
  3. Phase 03

    PLANNED

    Platform

    • REST API
    • Apps SDK
    • Integrations
    • EMO ID
  4. Phase 04

    PLANNED

    Ecosystem

    • Marketplace
    • Partner apps
    • Third-party developers
  5. Phase 05

    VISION

    Built wherever the work happens.

    • The same architecture
    • across industries and ways of working.

13Our mission

Build the world's best software

for people who do the work.

14Early access

Let's build your EMO.

Tell us how you work. About 45 seconds. Then join the list.

We ask for your email at the end.

15Human contact

Some things are better handled by a human.

Partnerships, press, early access or simply an idea worth discussing.

Mika Ketola

Founder, EMO

Helsinki, Finland

mika.ketola@emosoftware.fi